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CBD & Beauty. Cosmetics of the 21st century.

It’s impossible to imagine modern life without cosmetics and beauty. Advertising, beauty shows on the TV, new cosmetics products on the stores’ shelves - all this surrounds us every day, creating the overall picture of the modern world - the world of beauty and self-care. With such an abundance of advertisement, it may seem that all women of the 21st century are seriously concerned about is their appearance. However, the history of cosmetics proves that women have always been a bit insane in their desire to remain beautiful. 

Beauty secrets from granny. When it all started? 

Eyeliner, powder and blush, body tattoo, rubbing, and ointments for the skin - all these tools have been known from the immemorial. And one of the main differences between us and the ancients is that today, self-care is much more expensive than in the Neolithic. 

Expositions of archaeological museums indicate that ancient people knew what beauty is - warriors and women wore necklaces, bracelets made from shells or dried fruits, ivory pendants. In the Iron Age (approximately 3,300 BC), tattooing was an exclusive “fashion.” But what is more surprising, the remains of bodies found by archaeologists indicate that already in those days, people were doing manicures for themselves. 

The ancient civilizations of the East are famous for their addiction to cosmetics of various kinds. For example, perfumes, pigmented paint for eyes, and lips were trendy in Iraq 2,000 BC. The first decorative cosmetics were made from different minerals of the necessary colors, and the composition was stored in seashells. 

A classic example of cosmetics use, of course, is Ancient Egypt. The Egyptians adored all kinds of incense and perfumes. In addition to this, black eyeliner, green pigment for the eyes, and blush for the cheeks were extremely popular there. 

Europe also did not lag behind the advanced East. Greeks and Romans enjoyed perfumes and lipstick. But, unlike the culture of the East, they highly appreciated the whiteness of the skin. Therefore, Western beauties preferred white powder to give the noble pallor of their appearance. They also used lipstick and eye shadows. Roman women have first introduced the use of anti-aging face masks. Curiously, their main component consisted of the crocodile excrement. Would you risk to try something similar today? 

Greek and Roman women were famous for their elaborate and sophisticated hairstyles. They dyed their hair and wore wigs. At the same time, it was the Romans who began to struggle with body hair actively. To do this, they used a steel blade, pumice stone, tweezers, and creams for depilation. 

For us, it sounds unbelievable, but the first deodorant appeared in 1888, mascara in 1913, nail polish in 1917, lip gloss in 1930. Your granny is not as far from cosmetics, as you think. Your favorite mascara and lipstick appeared a lot earlier than ten or twenty years ago. 

How far will women go in search of new ways to improve their appearance? Who knows. But beauty has always been and remains a priority for us because women are women.

Perspectives for the beauty industry. Back to natural? 

Almost any girl in the world can’t imagine life without the usual morning cosmetics routine. Creams, washing gels, toners, lipsticks, and mascara have long become an integral part of our life. Someone more, someone less, but all we use cosmetics every day to prolong youth and to ehnance beautiful parts of our appearance. 

The modern world of beauty is growing and developing with astonishing speed. New products appear on the market, old compositions are improved with the new components, and people are willing to pay any money to look aesthetic and postpone aging. We and our desire to look beautiful are the main drivers of the beauty industry. The global market for cosmetic products in 2017 has reached the point of 532.43 billion US dollars, and by 2023 it is expected to reach a market value of 805.61 billion US dollars, reaching an average annual growth rate of 7.14% during 2018-2023 period. 

Since the beginning of the 20th century, there were only a few leading giants in the global cosmetics market that have remained to this day:

  • L'Oréal, 
  • Estée Lauder and Beiersdorf, 
  • P&G, 
  • Unilever, 
  • Shiseido.

As a rule, the beauty market is analyzed in five main segments: 

  1. skincare products, 
  2. hair care products, 
  3. decorative cosmetics, 
  4. perfumes,
  5. personal care products. 

Based on the Statista infographic, the most popular segment for several years is the skincare products segment - 36.4% of sales. The second position is occupied by hair care products (22.9%), then decorative cosmetics (18.2%), personal care products (12%), and perfumes (10.5%). According to the infographics of The Beauty Economy Special Report, the most active consumers of cosmetic products are residents of Asia and the Pacific (36%). Consumers from North America and Europe spend less on cosmetics - 24% and 26%, respectively. 

Cosmetics & Environment. Problems of the 21st - century beauty.

How often do we think about the environment when buying another mascara or face mask? Or maybe face scrub with “super soft particles?” Using cosmetics, we are actively polluting the environment. We all know it but try to turn a blind eye for this. Of course, it’s impossible to throw away all the tubes immediately from our shelf in the bathroom. Nevertheless, knowledge of how we influence the environmental problems and what we can do to avoid this can help to make daily care routine safer for nature. 



  • Problem #1 - packaging. Disposal of cosmetic packaging is problem number one for the environment as it can consist of different types of plastic, metal, and glass. Not all these elements are recyclable, while the option “take it back to the store” is available only on some brands for the moment. 

Problem solution - It will be difficult to abandon wrapping paper and plastic completely, but we can go for cosmetics shopping with a beautiful string bag, and periodically take suitable empty cans to recycling points. 

  • Problem #2 - Oil products. Another source of pollution is oil and oil-based products, which are used almost everywhere and for a variety of purposes, including cosmetics production. All hydrocarbon components that are contained in our cosmetics add environmental problems. They can accumulate in water and soil and disrupt the normal functioning of the environment and microorganisms. 

Problem solution - Refusing these products is not so difficult.  Many organic brands try to avoid using of hydrocarbon components. The main thing is that you are not allergic to the “natural” ingredients.

  • Problem #3 - Glitter. Spangles belong to one of the types of microplastics, which was declared a serious threat to the environment several years ago. Glitter is made from aluminum and polyethylene terephthalate, elements that don’t decompose and continue to travel on water. These particles are found in the ocean, in the stomachs of marine fish, as well as in tap water.

Problem solution - start manufacturing and purchasing the biodegradable glitter. Brands Eco Glitter Fun and Bio-glitter present not yet popular, but already showing excellent alternative biodegradable glitter that doesn’t have a negative influence on our environment.

  • Problem #4 - Preservatives. Well-known parabens in small concentrations are not harmful to human health. However, being washed off from our faces and bodies and getting into wastewater, they remain preservatives - substances hindering the decay processes. While getting into the aquatic environment and soil in large quantities, they can interfere with the vital processes of microorganisms and natural chemical reactions. 

Problem solution - Brands “bearing the banner of environmental responsibility” highly suggest switching to natural preservatives. 

Another problem with the modern world of beauty is testing cosmetics on animals. It is still legal in 80% of countries. In China alone, an estimated 300000 animals die each year in cosmetic tests. 

To date, many countries around the world are already working to ban animal cosmetics testing. In 2004, The European Union was the first to adopt a decree that launched the process of ending animal testing and only recently completely banned the testing of the distribution of advertisements to animal products tested in its territory. Twenty-eight countries of The European Union have already forbidden animal testing, while other countries shown below have adopted or are considering bills that will put an end to animal cosmetics testing. 

CBD products in the world of beauty. 

Sometimes it seems like CBD is literally everywhere. Cannabidiol benefits motivate manufacturers to use it for various purposes, thereby increasing the range of products containing CBD. The sharp rise of cannabidiol popularity is mainly caused by its natural benefits, such as:

Many of these advantages have triggered the launching of the new industry - CBD beauty, products of which have become the latest craze of the beauty world. Consumer interest in CBD beauty products is getting bigger every day. According to statistics, the number of online searches for CBD beauty products had risen through the first three months of 2019 to 370%. People are interested in trying something new. 65% of the surveyed people said they would like to try beauty products made with CBD or hemp oil. 



So, what can CBD oil offer us being a part of cosmetic products? Starting from CBD topicals aimed at alleviating skin conditions like acne, eczema, and psoriasis to CBD-infused teas that can improve our mood and help to fight stress throughout the day, the range of CBD beauty products surprises with its diversity. Among the main CBD benefits for beauty are:

 

 

  • Sleep quality improvement. Good sleep is a key to beauty - we all know this. Besides the fact that poor sleep quality can lead to severe health conditions, it also can negatively influence our appearance. Worsened metabolism, dark under eyes circles, and unhealthy skin are the main results of the bad sleep as our body doesn’t have time to revive. CBD solves this problem by regulating homeostasis in our bodies. Regulating homeostasis, CBD copes with sleeping disorders by alleviating the root causes, such as stress, anxiety, pain, and restlessness. This approach allows CBD to alleviate sleeping disorders and improve our quality of sleep naturally.
  • Skin repair improvement. CBD is a source of rich fatty acids that make it a highly beneficial component in cosmetic products. Cannabidiol has the potential to enhance repair of the skin, as well as reduce the appearance of wrinkles. In addition to this, CBD can reduce inflammation, thereby limiting the inflammation-related conditions like eczema and acne.  

 

 

With so many natural benefits, CBD can become a part of our beauty regime, as well as enhance the benefits of many existing beauty products. 

The CBD beauty industry is gaining popularity with each day. Maybe one day, with such a variety of natural benefits, cannabidiol will become a “super ingredient” of the beauty industry. However, now it still takes time to adopt the new product in the global market and be sure of the results it provides. Due to the lack of research for the moment, it’s hard to be completely sure about the real effects of cannabidiol on our appearance. Maybe it is only a powerful placebo? 

Discarding this option and perceiving CBD components as an active substance in the beauty products composition, compounds like cannabidiol have the great potential to revolutionize the beauty industry. Moreover, CBD has all the chances to start the new future of cosmetics without the harmful impact of synthetics and chemicals.