About Mr NICE?
Mr NICE is a booming cannabis brand that was launched in 2017 by two giants; The Howard Marks Foundation and Equinox International. The brand name was inspired by the life story of Howard Marks who went through thick and thin as a cannabis activist in the sprouting cannabis industry.
After a couple of years, the world witnessed its first Mr NICE store in Soho. This place is located in the City of Westminster, part of the West End of London. A range of premium CBD products, unisex clothing and specially curated accessories made part of the stock. Up to this date, the destination is flourishing unstoppably!
A brief on Howard Marks
Howard Marks was born in Wales in the UK. He studied Nuclear Physics and Philosophy at Oxford University. Renowned for being a cannabis mogul, he went off the radar using different aliases. Eventually, he got the name NICE; he was a nice guy who preached non-violence and believed cannabis should be made legal. Later, his cannabis deals and activism got him behind bars for 20 years.
While inside, he continued debating on international cannabis laws and teaching inmates English and philosophy. After finishing his sentence, he wrote several books, including the best-selling, ‘Mr NICE’, and ‘Dope Stories’.
A brief on Equinox International
Apparently, this is a Land to Brand international cannabis enterprise. It is involved in the establishment of registered cannabis facilities all over the world. Over the years, the company has made partnerships with several academic and research institutions. Equinox strives to be a global touchstone for quality by associating with organizations that have a broad experience in the cannabis business.
What exactly is CBD?
CBD is an acronym that stems from the term Cannabidiol. This compound is one of the 113 phytocannabinoids confirmed to exist in cannabis genus plants. Despite that only CBD and tetrahydrocannabinol (THC) have been studied so far, all phytocannabinoids are believed to have countless potential health benefits.
From the studies, it was found that CBD is non-psychoactive, unlike THC. Taking CBD will not intoxicate you but rather benefit you with vast health effects. On the other hand, THC will cause you to go “high.” When scientists discovered that THC was behind the ‘stoning’ effect of cannabis plants, manufacturers eliminated it from their CBD products to render them safe for use.
The Endocannabinoid System (ECS)
This is one of the most amazing discoveries in cannabis history. Scientists, Professor Raphael Mechoulam to be specific, found that our bodies have an endocannabinoid system (ECS). The function of this ECS is to regulate endocannabinoids in the maintenance of our wellbeing.
The prefix ‘endo’ on endocannabinoid is a derivative from the word ‘endogenous’. This means that endocannabinoids are cannabinoids that occur naturally in our bodies. The ECS has receptors in the central and peripheral nervous system that interact with these endocannabinoids to produce various health effects.
The role of the Endocannabinoid System
The ECS participates in the regulation of the body systems to achieve a balance. This process is known as homeostasis. Body functions such as heart rate, blood pH, appetite and body temperature are among the factors that need frequent tuning. This will enable our internal body environments to stay optimized for robust wellbeing.
Another interesting phenomenon was the finding that plant cannabinoids are similar to endocannabinoids. This discovery is what sparked the CBD hype we have today. It came to the attention of the world that phytocannabinoids play the same natural roles as endocannabinoids!
As you would guess, CBD was among the first to be examined. Researchers found that this phytocannabinoid interacts with the CB1 and CB2 receptors of the endocannabinoid system. These receptors are located in the central and peripheral nervous systems and are responsible for the regulation of pain and inflammation. Although a lot still needs to be investigated, CBD could aid you with:
- Pain relief
According to studies, CBD could alleviate chronic pains and aches. This means you could enjoy an active and healthy lifestyle without discomforts.
- Anxiety relief
Apparently, CBD could help lighten your mood. It was found that it promotes the release of anandamide, a chemical substance that reduces anxiety in the brain. You could experience a soothing and calmative effect from using this phytocannabinoid.
- Muscle relaxation
Through working out or ageing, we could become victims of muscle cramps. However, CBD is believed to be a muscle relaxant. The effect of muscle relaxation could help us to live a physically active life that is productive.
- Neuroprotective effect
Our mental health cannot miss out on the special effects of CBD. Scientists believe that CBD could protect our brains from cognitive degeneration. Furthermore, they are researching the applicability of CBD in preventing Alzheimer, Schizophrenia and Parkinson’s diseases.
- Other applications
All-encompassing research is being conducted to reveal the applicability of CBD in the treatment of diseases such as cancer, glaucoma, bladder dysfunctions, among others.
NB: Mr NICE CBD products shall not be used to cure diseases, they are supplements to enhance a healthy lifestyle.
Mr NICE GMP Certification
Being a company that prioritizes quality, Mr NICE fully subscribes to GMP requirements. GMP is a shortening for Good Manufacturing Practices. Basically, these are standards that govern manufacturers to produce high-end products that are safe, unswervingly. The standards could slightly differ with the country, but some of the basic requirements are;
- Proper documentation of systems and procedures;
- Employment of qualified and well-trained workers;
- Prevention of product against contamination;
- Production of high quality and safe products.
Through full compliance to GMP guidelines, Mr NICE produces effective products that satisfy your needs.
Mr NICE hemp farming
Mr NICE is fully involved in the cultivation processes of its cannabis hemp. The hemp is grown in Austria by professionals in cannabis farming. These farmers follow natural farming procedures using non-GMO seeds to produce EU certified 100% organic hemp. For the purpose of safety, no pesticides and herbicides are added to the cannabis plants. You can be assured that Mr NICE CBD products are safe.
Hemp quality and safety
Product safety is a priority at Mr NICE. As a result, all the hemp used is screened and the samples are sent to the laboratory for testing. The results may reveal if the produce is free from toxins and other contaminants from the agricultural processes. Subsequently, the overall quality and safety of the batches will be recorded, and Certificates of Analyses produced.
Presently, CO2 extraction has been rated as the most effective and safest CBD isolation method. Mr NICE uses this unique extraction method because it preserves the natural configuration of compounds in the hemp extract. There won’t be any modifications to the hemp extract.
Why should you choose Mr NICE?
Generally, the three things that keep this company going are transparency, quality and safety. Mr NICE has invested in each of these factors in order to produce products that meet your specific requirements. Some of the steps taken to add value to this brand are:
Hiring CBD experts
All the stages of production, beginning from the farms, are run by professionals. Employees at Mr NICE are well-trained and have in-depth knowledge of cannabis science. This helps the company to produce high-end products that stand out on the market.
100% organic products
Mr NICE uses hemp that is grown organically using natural farming methods. The company’s ethics will not allow it to source CBD from GMO plants. In addition, no chemical contaminants such as pesticides and herbicides are added. Thus, you can be assured that Mr NICE CBD products are safe.
Wide product selection range
Mr NICE produces products with customers in mind. A wide selection of CBD/CBG products are available, and these range from CBD/CBG oils, tinctures, capsules and chewing gums etc. Users have the option to select what merges perfectly with their way of life. Furthermore, Mr NICE products come in a wide range of prices. Whatever your budget, there is always something you could afford.
Product quality and safety
The company is quality and safety-driven. All the manufacturing processes are done in accordance with GMP requirements. That means your health and safety are a priority for Mr NICE.
Furthermore, anyone can enjoy Mr NICE CBD products, regardless of whether you are a vegetarian or gluten-sensitive. The hazards that threaten human health are eliminated; therefore, it’s really easy to enjoy the company’s products.
Mr NICE leverages high-quality hemp that is rich in terpenes and flavonoids. There is more to gain and nothing to lose. The infamous, psychoactive THC cannabinoid is basically eliminated. Thus, quality and safety is a prerequisite at Mr NICE.
Mr NICE is committed to producing high-quality products that are both safe and transparent. For this reason, the company records all its processes and keeps Certificates of Analyses (COA) and Quality Control/Assessment (QCQA) documents. These are available to any person upon request.
Furthermore, third-party lab reports are accessible. These validate the assertions made by the company on the product quality of its products. Mr NICE will maintain an open relationship with customers for continued growth.
Mr NICE Today
The company aims to grow exponentially to the point of world domination. Leveraging its team of experts, who work at the company, it will continue to innovate and push the bar of product quality to new standards.
Presently, Mr NICE is located at Soho 23 Noel Street, W1F 8GT.